Do Millennials Cook Mediterranean Food? Well, we hope not. But perhaps a more appropriate way to phrase the question is “do millennials cook at all?”
Many millennials spend less than 20 minutes a day on preparing food.
About 53% of millennials say they eat at restaurants at least once a week, compared with 43% of Generation X or baby boomers, according to a 2015 survey of 3,000 adults by Morgan Stanley.
Millennials want to be able to cook, “but it’s not always realistic,” said Kelly Weikel, the director of consumer insights for Technomic. “They’re so time-pressed.”
People ages 15 to 24 have spent an average of between just 11 and 17 minutes daily on food preparation and clean-up activities in the past decade, according to the American Time Use Survey conducted by the Bureau of Labor Statistics.
Companies in the food industry have taken notice.
There are companies that create “meal kits” — which include ingredients and instructions to make a meal — such as Blue Apron, Chef’d and HelloFresh. These companies also market to young people who may want to start cooking, but need some instruction, and don’t want to spend the time shopping for ingredients.
At Mediterrano, we have a method of our own to help Millennials eat well. Instead of cooking, young consumers call in or drop by the restaurant to order a carry-out meal. But if they do have the time, it’s a great spot with superb atmosphere for a date night, or to spend an early evening after work to enjoy the happy hour from 4 to 7 pm seven nights a week.